I help game studios and publishers make smarter marketing decisions.
I work with PC and console teams as an independent consultant and marketing partner. I help studios understand their audience, shape their game's story, and build strategies that drive long term growth.
What I do
Marketing Strategy
Strategy-led launches outperform ad-led campaigns by 3-5x.
- •When and how to start marketing
- •Early signals that show whether your game is resonating
- •A clear pre-launch and launch roadmap
- •How to build sustainable attention, not one-off spikes
- •Which channels actually matter for your genre
- •Turning scattered ideas into an actionable plan
Wishlist Growth
Creative insights and systems increase conversion to wishlists by 50-200%.
- •Reliable sources of wishlist traffic
- •Stronger baseline wishlist growth
- •Content formats that actually convert
- •Using Steam events properly
- •Demos that drive visibility and wishlists
- •Cutting activities that don't move the needle
Creative & Marketing Assets
Avg. campaign increase: +120k wishlists.
- •Explaining the game in one clear line
- •Trailers players instantly understand
- •Stronger screenshots and capsules
- •Clear narrative framing and messaging
- •Choosing the right creative partners
- •Consistent feel across all marketing assets
Audience & Attention
Long-term attention systems turn wishlists into purchases 2-3x better than baseline.
- •Finding your early players
- •What your players actually care about
- •Channels that match your game and goals
- •Testing and refining key messages
- •Building long-term interest, not hype spikes
- •Turning attention into wishlists and engagement
About me
I'm a marketing consultant for PC and console games, and the founder of my own consulting practice that helps game studios ship smarter campaigns and launches.
For more than a decade I've worked with indie teams, mid-sized studios, and publishers around the world. I help developers bring clarity to their marketing: shaping positioning, fixing weak funnels, improving store presence, and building repeatable systems instead of one-off stunts.
My approach is simple: understand the game, understand the players, then design marketing that actually moves the needle. I don't chase cheap hype - I build real momentum that moves a game forward.
I enjoy working with studios that value craftsmanship, honesty, and long-term thinking. If your game has potential but your marketing feels scattered, I help turn that into a clear plan, confident decisions, and visible progress.
WISHLIST PERFORMANCE
120k+
Avg. monthly wishlists
180k+
Peak month
1.4M+
Total wishlists
Dot size shows relative monthly performance; brightest dot marks the peak month.
Based on anonymized wishlist data from multiple campaigns. Exact numbers vary by game.
STEAM SALES PERFORMANCE
$250k+
Avg. launch revenue
$3.8M
Total Steam sales for indies
$1.1M
Best launch (year one)
Dot size shows relative monthly performance; brightest dot marks the peak month.
Based on anonymized Steam sales data from multiple indie campaigns. Exact results vary by game.
22+
games shipped
$3.8M
in Steam sales for indies in the last year
Millions
of wishlists reached
40+
studios worked with me
HOW I WORK
How the process works
A clear, repeatable process for your game marketing, from Steam and store assets to analytics, creators and launch planning.
1. Build a clear marketing plan for your game
I help you create a full marketing plan from announcement to launch. We define all key beats, assess your resources and map out a realistic path for how the game will build attention over time.
2. Improve the key things players see first
We improve the things players see first. Steam page, trailer, messaging, and the way your game is framed. Everything is aligned around one clear signal players immediately understand.
3. Build a simple content and creator process that drives wishlists
I help your team build a consistent process for content creation, influencer collaboration, TikTok and YouTube activity, social channels, occasional Reddit moments and optional paid support. The goal is a simple system that keeps attention growing without burning your team out.
4. Prepare and refine the launch
We shape the launch plan, set priorities, structure the timeline, track the key metrics and adjust the strategy as you move toward release and through launch week.
Get in touch
If you want to talk about your game or need clarity around your marketing, feel free to reach out. I answer all emails personally.